data protection

We are delighted by your interest in our company. Data protection is of paramount importance to the management of triK Ingenieurgesellschaft mbH. Use of the triK Ingenieurgesellschaft mbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the data subject's consent.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to triK Ingenieurgesellschaft mbH. This privacy policy aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.

As the data controller, triK Ingenieurgesellschaft mbH has implemented numerous technical and organizational measures to ensure the most complete possible protection of personal data processed via this website. However, internet-based data transmissions can fundamentally have security vulnerabilities, meaning absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.

1. Definitions

The privacy policy of triK Ingenieurgesellschaft mbH is based on the terms used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for both the general public and our customers and business partners. To ensure this, we would like to explain the terminology used beforehand.

In this privacy policy, we use, among other things, the following terms:

a) personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) affected person

A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or data controller

The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law.

h) Data processors

A data processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law are not considered recipients.

j) Third

A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the data controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

triK Ingenieurgesellschaft mbH

Tiefurter Allee 10

99425 Weimar

Germany

Tel.: +49 (0) 3643 778261

E-Mail: kontakt@trik-weimar.de

Website: www.trik-weimar.de

Data Protection Officer: Sabine Könke, sk@trik-weimar.de

3. Collection of general data and information

The website of triK Ingenieurgesellschaft mbH collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reached our website (known as the referrer), (4) the sub-pages accessed on our website by an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that serves to prevent attacks on our IT systems.

When using this general data and information, triK Ingenieurgesellschaft mbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our IT systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Therefore, triK Ingenieurgesellschaft mbH uses this anonymously collected data and information for statistical analysis and also with the aim of increasing data protection and data security within our company, ultimately to ensure the highest level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

4. Contact options via the website

Due to legal requirements, the website of triK Ingenieurgesellschaft mbH contains information that enables quick electronic contact with our company and direct communication with us, including a general email address. If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted voluntarily by a data subject to the data controller will be stored for the purpose of processing the inquiry or contacting the data subject. This personal data will not be disclosed to third parties.

5. Routine deletion and blocking of personal data

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose for which the data was stored ceases to exist, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

6. Rights of the data subject

a) Right to confirmation

Every data subject has the right, granted by the European legislator, to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact an employee of the controller.

b) Right to information

Every data subject has the right, granted by the European legislator, to obtain from the controller, free of charge, information about the personal data stored concerning him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, they can contact an employee of the data controller at any time.

the processing purposes
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
If possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria used to determine that duration.
the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller or a right to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
If the personal data are not collected from the data subject: All available information about the source of the data.
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and – at least in those cases – meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

c) Right to rectification

Every data subject whose personal data is being processed has the right, granted by the European legislator, to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary statement.

If a data subject wishes to exercise this right to rectification, they can contact an employee of the data controller at any time.

d) Right to erasure (right to be forgotten)

Every data subject has the right, granted by the European legislator, to request from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and where the processing is not necessary:

If one of the aforementioned grounds applies and a data subject wishes to have their personal data stored by triK Ingenieurgesellschaft mbH erased, they may contact an employee of the data controller at any time. The employee of triK Ingenieurgesellschaft mbH will ensure that the erasure request is complied with immediately.

If personal data has been made public by triK Ingenieurgesellschaft mbH and our company, as the controller pursuant to Article 17(1) GDPR, is obligated to erase the personal data, triK Ingenieurgesellschaft mbH, taking into account available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by those other controllers of any links to, or copies or replications of, that personal data, insofar as processing is not necessary. The employee of triK Ingenieurgesellschaft mbH will take the necessary steps in each individual case.

The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws their consent on which the processing was based pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
The personal data was processed unlawfully.
The erasure of personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data were collected in relation to information society services offered, in accordance with Article 8(1) of the GDPR.

e) Right to restriction of processing

Every data subject whose personal data is being processed has the right, granted by the European legislator, to request from the controller the restriction of processing where one of the following applies:

If one of the aforementioned conditions is met and a data subject wishes to restrict the processing of their personal data stored by triK Ingenieurgesellschaft mbH, they may contact an employee of the data controller at any time. The employee of triK Ingenieurgesellschaft mbH will then arrange for the restriction of processing.

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject refuses to have their personal data erased and requests instead the restriction of its use.
The controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the establishment, exercise or defense of legal claims.
The data subject has objected to the processing pursuant to Article 21(1) GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

f) Right to data portability

Every data subject has the right, granted by the European legislator, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to whom the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have their personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject can contact an employee of triK Ingenieurgesellschaft mbH at any time.

g) Right to object

Every data subject has the right, granted by the European legislator, to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on those provisions.

triK Ingenieurgesellschaft mbH will no longer process personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of establishing, exercising or defending legal claims.

If triK Ingenieurgesellschaft mbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of their personal data for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to processing for direct marketing purposes, triK Ingenieurgesellschaft mbH will no longer process the personal data for these purposes.

Furthermore, the data subject has the right to object, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out by triK Ingenieurgesellschaft mbH for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

To exercise their right to object, the data subject may contact any employee of triK Ingenieurgesellschaft mbH or any other employee directly. Furthermore, the data subject is free, in connection with the use of information society services and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

Every data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or performing, a contract between the data subject and a data controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

Where the decision (1) is necessary for entering into, or performing, a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, triK Ingenieurgesellschaft mbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to assert rights relating to automated decision-making, they can contact an employee of the controller at any time.

i) Right to withdraw consent under data protection law

Every person whose personal data is being processed has the right, granted by the European legislator, to withdraw their consent to the processing of their personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the data controller at any time.

7. Data protection provisions regarding the use of Google AdSense

The data controller has integrated Google AdSense on this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party websites. Google AdSense uses an algorithm to select advertisements displayed on third-party websites based on the content of those websites. Google AdSense allows for interest-based targeting of internet users, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the data subject's information technology system. Cookies were explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component has been integrated, the respective Google AdSense component automatically prompts the internet browser on the data subject's information technology system to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical process, Alphabet Inc. receives personal data, such as the data subject's IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission billing.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Alphabet Inc. from setting a cookie on the data subject's information technology system. Furthermore, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and analysis, allowing for statistical evaluation. Using the embedded tracking pixel, Alphabet Inc. can determine if and when a web page was accessed by a user and which links were clicked. Tracking pixels are used, among other things, to analyze website traffic.

Google AdSense transfers personal data and information, including IP addresses, to Alphabet Inc. in the United States. This data is necessary for tracking and billing displayed advertisements. This personal data is stored and processed in the United States. Alphabet Inc. may share this personal data, collected through technical means, with third parties.

Google AdSense is explained in more detail at this link: https://www.google.de/intl/de/adsense/start/ .

8. Data protection provisions regarding the use of Google Analytics (with anonymization function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and analysis of data about the behavior of website visitors. A web analytics service records, among other things, data about which website a data subject came from (known as the referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and to perform cost-benefit analyses of online advertising.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The data controller uses the extension "_gat._anonymizeIp" for web analytics via Google Analytics. This extension shortens and anonymizes the IP address of the data subject's internet connection when our website is accessed from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject's information technology system. Cookies were explained above. By placing this cookie, Google is enabled to analyze the use of our website. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the respective Google Analytics component automatically prompts the web browser on the data subject's information technology system to transmit data to Google for the purpose of online analysis. As part of this technical process, Google receives personal data, such as the data subject's IP address, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission payments.

The cookie stores personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected via this technical process, with third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the data subject's information technology system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection and processing of data generated by Google Analytics relating to their use of this website. To do so, the data subject must download and install a browser add-on from the following link: https://tools.google.com/dlpage/gaoptout . This browser add-on uses JavaScript to inform Google Analytics that no data or information about website visits may be transmitted to Google Analytics. Google interprets the installation of this browser add-on as an objection. If the data subject's computer system is subsequently deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of influence, it can be reinstalled or reactivated.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html . Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/ .

9. Data protection provisions regarding the use of Google Remarketing

The data controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-specific advertising and consequently display interest-based ads to the internet user.

The operator of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing allows us to display advertisements via the Google advertising network or on other websites, tailored to the individual needs and interests of internet users.

Google Remarketing places a cookie on the data subject's information technology system. Cookies were explained above. By setting this cookie, Google is able to recognize visitors to our website when they subsequently visit other websites that are also part of the Google advertising network. With each visit to a website where the Google Remarketing service is integrated, the data subject's web browser automatically identifies itself to Google. As part of this technical process, Google receives personal data, such as the user's IP address and browsing behavior, which Google uses, among other things, to display interest-based advertising.

The cookie stores personal information, such as the websites visited by the data subject. Therefore, each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected via this technical process, with third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the data subject's information technology system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and adjust the desired settings there.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ .

10. Data protection provisions regarding the use of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google search results and on the Google Display Network. Google AdWords enables advertisers to predefine specific keywords that trigger the display of an ad in Google search results only when a user enters a keyword-relevant search term. On the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm that takes the predefined keywords into account.

The operator of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertising on our website.

If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject's information technology system. Cookies were explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, it tracks whether certain subpages, such as the shopping cart of an online store, have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who accessed our website via an AdWords ad generated a sale, i.e., completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads, thus enabling us to assess the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. Therefore, each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected via this technical process, with third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from placing a conversion cookie on the data subject's information technology system. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ .

11. Data protection provisions regarding the use of LinkedIn

The data controller has integrated components of LinkedIn Corporation into this website. LinkedIn is an internet-based social network that allows users to connect with existing business contacts and establish new ones. Over 400 million registered users in more than 200 countries use LinkedIn, making it currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time a user accesses a page on our website that includes a LinkedIn component (LinkedIn plug-in), this component causes the user's browser to download a corresponding representation of the component from LinkedIn. Further information about LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins . Through this technical process, LinkedIn receives information about which specific subpage of our website the user is visiting.

If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits each time they access our website and for the entire duration of their visit. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject's personal LinkedIn user account and stores this personal data.

LinkedIn receives information via the LinkedIn component whenever a data subject visits our website, provided the data subject is logged into LinkedIn at the time of accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If a data subject does not wish for this information to be transmitted to LinkedIn, they can prevent this by logging out of their LinkedIn account before accessing our website.

LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as manage ad settings, at https://www.linkedin.com/psettings/guest-controls . LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. These cookies can be rejected at https://www.linkedin.com/legal/cookie-policy . LinkedIn's applicable privacy policy can be found at https://www.linkedin.com/legal/privacy-policy . LinkedIn's cookie policy can be found at https://www.linkedin.com/legal/cookie-policy .

12. Data protection provisions regarding the use of Adcell

The data controller has integrated components from Adcell on this website. Adcell is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that allows commercial website operators, known as merchants or advertisers, to display advertising, usually compensated via click or sales commissions, on third-party websites, i.e., those of sales partners, also called affiliates or publishers. The merchant provides advertising material, such as a banner ad or other suitable online advertising medium, through the affiliate network. This material is then integrated by an affiliate on their own website or promoted via other channels, such as keyword advertising or email marketing.

The operating company of Adcell is Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany.

Adcell places a cookie on the data subject's information technology system. Cookies were explained above. Adcell's tracking cookie does not store any personal data. It only stores the identification number of the affiliate (the partner referring the potential customer), the visitor's session ID, and the number of the clicked advertisement. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are handled via the affiliate network, i.e., Adcell.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Adcell from setting a cookie on the data subject's information technology system. Furthermore, cookies already set by Adcell can be deleted at any time via an internet browser or other software programs.

Adcell's applicable data protection regulations can be accessed at https://www.adcell.de/agb .

13. Legal basis for processing

Article 6(1)(a) GDPR serves as the legal basis for our company's processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, then the processing is based on Article 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, then the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance details, or other vital information had to be shared with a doctor, hospital, or other third party. In that case, the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, if the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. The legislator took the view that a legitimate interest could be assumed where the data subject is a client of the controller (Recital 47, second sentence, GDPR).

14. Legitimate interests pursued by the controller or a third party in the processing

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and our shareholders.

15. Duration for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After this period expires, the corresponding data is routinely deleted, unless it is still required for the performance of a contract or for initiating a contract.

16. Legal or contractual requirements for providing personal data; necessity for entering into a contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data

We would like to inform you that the provision of personal data is sometimes required by law (e.g., tax regulations) or may also arise from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a data subject to provide us with personal data that we subsequently need to process in order to conclude a contract. For example, the data subject is obligated to provide us with personal data if our company enters into a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject, on a case-by-case basis, whether the provision of personal data is required by law or contract, or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

17. Existence of automated decision-making

As a responsible company, we refrain from automated decision-making or profiling.

This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the external data protection officer for Middle Franconia , in cooperation with the data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte